Head, Corporate Branding and Marketing
Position: Head, Corporate Branding and Marketing
Job Location: Yangon
Posted Date: 22 Nov 2021
You will be part of the team that drives the brand strategy including the setting of style guides, brand guidelines, brand vision and value proposition. You will lead in the development of new ideas and critical day-to-day brand marketing operations.
Responsibilities
- Lead and supervise the Corporate Branding and Marketing Team
- Develop and manage the Bank’s brand strategy
- Media planning, development of creatives, metrics, market research and vendor management
- Collaboration with Product Branding Team, Sales Team, Retail Team and other sections of the Bank in formulating and delivery of the offline and online brand marketing elements, collaterals and strategies.
- Manage and develop the contents of the Bank’s Facebook, LinkedIn, Instagram and other online pages including the Bank’s website
- Manage the Bank’s Public relations process
- Present the necessary analytics in order to measure brand and marketing KPIs
Job requirements
- Bachelor’s degree in Business, Marketing or any related field
- 5 years + in the area of branding and marketing
- Ability to engage with colleagues and customers
- Strong communication and presentation skills both in Myanmar and English
- Use of creative software
- Strong understanding of platforms and channels including digital channels to reach audiences.
Please send your application to [email protected].
uab bank is an equal opportunity employer.