uab bank and Myanmar’s renowned celebrity Sai Sai Kham Leng launched Myanmar’s first Celebrity App to create a digital lifestyle ecosystem, support the local music & film industry and raise funds for COVID-19.
The celebrity app “SaiSai Pay” provides a digital lifestyle ecosystem including live-streaming, music store, e-commerce, rewards and more. The app will also include a fan club feature later that allows users to interact with the local artists, support them and chat with them.
Together with the launch of the app, “Sai Sai Birthday Show in Bedroom” was live-streamed exclusively to app users on April 10th 2020. Sai Sai’s fans and all users were able to donate for COVID-19 relief fund to assist in relief work during the pandemic. A sum of MMK 80.2 million was raised.