Yangon, 15th August 2020 – uab bank, named Myanmar’s Best Bank in both 2019 and 2020 by Euromoney, announced partnership with leading Myanmar Celebrities Pan Yaung Chel and Paing Takhon to launch Myanmar’s first-ever Celebrity Gift Cards. The Celebrity Visa gift cards are designed for both personal use and giftable item experiences that allows recipients more freedom to choose how to spend it.
Christopher Loh, MD and CEO of uab bank said, “At uab bank, we believe in understanding the challenges consumer faced and delivering solutions that are interesting and solve practical issues. Gifting during special occasions can be mind-bloggling and recipients often end up with dozens of similar gifts (e.g. wedding couple receiving 20 rice cookers) that are then recycled. The Celebrity Visa Gift Cards offer a practical alternative that will take away the headache of selecting gifts and unwanted items for the recipients. More than it being a gift card, these are also collectibles for fans of Paing Takhon and Pan Yeung Chel. Each set tells a unique story of their life and has a hidden symbol.”
“We all have many occasions celebrated with friends and family that we want to make extra special. Finding the perfect gift for an anniversary, baby shower, birthday, wedding, or graduation can be a challenge and these gift cards will be a much more attractive gift. For people looking to give a unique gift that results in a great experience for the recipient, these cards will be the perfect choice as it allows recipients to choose their own shopping, dining or entertainment. Hope my fans and people in Myanmar will love the cards and I also would like to thank uab bank for the partnership.”, Pan Yaung Chel said.
“I am very excited to partner with uab bank, the best bank in Myanmar to launch this Celebrity Gift Card and very happy to be able to give a very meaningful banking product to people in Myanmar and my fans. And we get it – being patient is hard. If customers want to get their hands on this latest product before they reach the bank branches, pre-ordering can be made online starting today!“, Paing Takhon said.
Lillian Wang, Country Manager for Visa Myanmar said: “Visa congratulates uab bank in launching its first celebrity gift card. Based on our recent survey1, more than three in five (62 per cent) Myanmar consumers who are already using cashless payment methods expect to increase their usage next year.
The biggest factors motivating this are convenience (36 per cent), wider acceptance of cashless options (28 per cent) and the desire to keep less cash on hand (20 per cent). Together with the partnership and appeal of Myanmar’s top celebrities, we hope the uab-Visa celebrity gift card will encourage more Myanmar consumers to gravitate towards using of digital payments and drive Myanmar towards a less-cash society.”
The uab-Visa Celebrity Gift Cards will be available in uab bank branches and Ananda Retail Stores from September 2020 and will be made available at other retail stores progressively. Pre-orders start today via uab retail facebook page or via email (email@example.com). Customers who purchased a complete set will stand a chance to win a “Holiday Gateway with Paing Takhon and Pan Yaung Chel“ to Hpa-An (Exact date to be determined later due to COVID-19 situation).
About uab bank
uab bank is a leading bank in Myanmar, recognised for its successful transformation and leadership in the Myanmar banking sector amidst the regulatory changes and governance requirements, uab bank was named “Myanmar’s Best Bank” by Euromoney in both 2019 and 2020, “Best Bank for Corporate Governance Myanmar” by Global Banking & Finance, “Mid-sized Domestic Retail Bank of the Year” by Asian Banking & Finance, and was ranked the most transparent bank and No. 1 in Corporate Governance Disclosure by Pwint Thit Sa (TiME) Report published by the Myanmar Centre for Responsible Business.
Established in 2010, we are now serving our customers from a growing network of over 78 branches in 47 townships across Myanmar. uab provides a wide range of financial services including consumer banking, premier banking, SME banking, corporate banking, trade finance and treasury services. Through our subsidiary uab securities, we also provide brokerage services, corporate and financial advisory, investment banking and capital market activities.
At uab bank, we believe in leading the way towards a better Myanmar, humanising banking, connecting people, creating opportunities and changing lives. In December 2017, uab launched “Be the Change Myanmar” initiative that represents our commitment to driving change for a better Myanmar, specifically focusing on empowering women and children. We believe uab must operate responsibly and be committed to the community we are in.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.
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